Smllsprk is the design and motion practice of Idil Gözde. I operate as both a specialized plug-in for design teams and a solo creative partner for brands globally from Brussels, Istanbul, Miami, Pittsburgh, 📍New York City.
BRAND EXPRESSION:
Visual Identity, Art Direction, Brand Systems.
MOTION:
2D Motion Design, Show Packages, UI Animation, Styleframes.
VISUAL STORYTELLING:
Editorial Illustration, Explainer Narratives, Iconography.
FOR IN-HOUSE TEAMS:
I bring a studio mindset to your roster. Whether as a full-time lead or freelance booking, I integrate seamlessly to elevate visual narratives and drive momentum that scale.
FOR BRANDS:
I offer the capabilities of a boutique studio—delivering full visual identities and animated campaigns without the agency bloat.
SELECT CLIENTS
Google Gemini
〰️
Betterment
〰️
CNN
〰️
Netflix
〰️
Refinery29
〰️
VICE
〰️
BuzzFeed News
〰️
NatGeo
〰️
Discovery Channel
〰️
Disney Social
〰️
NowThis
〰️
Google Gemini 〰️ Betterment 〰️ CNN 〰️ Netflix 〰️ Refinery29 〰️ VICE 〰️ BuzzFeed News 〰️ NatGeo 〰️ Discovery Channel 〰️ Disney Social 〰️ NowThis 〰️
THEY SAID IT BEST
“Idil’s presence on a team instantly raises the creative bar, and the work is always stronger because of her vision, collaboration and high standards.”
“It was through Idil’s leadership that our team developed such a strong bond. I was impressed with her willingness to dive into the unknown—developing creative concepts and inspiring new talent.”
“Idil was, without question, the most valuable hire I made at Refinery29. A thoughtful leader and exceptionally talented designer, she set the tone for collaboration and trust.”
“Idil’s global perspective, sharp instincts, and collaborative spirit make her an invaluable creative partner. I wholeheartedly recommend her to any team looking to elevate their visual storytelling.”
“Nothing but praise and admiration from the moment I met Idil. She’s one of the few totally dedicated and incredibly organized motion designer I know. But her sense of design and style are even more fantastic. Don’t let the name “Small Spark” fool you, Idil’s caliber is actually more of a “Big Bang”!”
AWARDS & RECOGNITION
↦ 46TH NEWS & DOCUMENTARY EMMY NOMINATED 2025
↦ THE SOCIETY OF PUBLICATION 55 JURY 2020
↦ NEWS & DOCUMENTARY EMMY 2019
↦ INTERNATIONAL MOTION AWARDS 2019
↦ AAF 2017 BEST PRINT SILVER
↦ AAF 2016 JUDGES CHOICE AWARD
↦ AAF 2016 BEST ONLINE ADVERTISING SILVER
↦ PROMAX BDA 2014, 2013
↦ DISCOVERY’S BEST & BRIGHTEST 2013
