EDITORIAL

I worked closely with our dedicated editorial team, which is committed to demystifying finance and empowering our audience through accessible, educational content. As a design lead, I played an instrumental role in elevating our storytelling capabilities through thoughtful visual communication that transforms complex financial concepts into engaging, approachable narratives. My contributions helped bridge the gap between information and understanding, ensuring our educational content resonates with audiences while maintaining brand consistency and excellence across all platforms.

DATA SURVEY CONTENT

We transformed complex financial data from annual survey reports into compelling, digestible marketing assets that effectively communicate key insights across our yearly reporting such as Retirement Readiness Report.

CAMPAIGN ADS

PRODUCT DESIGN AND UI INTEGRATION

ABOUT THE PROJECT:

As Senior Brand Design Lead at Betterment, I oversaw the holistic visual identity and brand system for a leading financial technology company, leading marketing campaigns and maintaining brand consistency across all platforms.

My role spanned from creating environmental designs like editorial content, email marketing, CRM systems, digital initiatives across social media to leading company merchandise and office murals

I translated complex financial concepts into accessible design solutions while collaborating with cross-functional teams to ensure brand excellence.

Through strategic thinking and creative execution, I helped elevate Betterment's brand presence and transform our mission of making people's lives better into meaningful visual experiences across physical and digital touch points.

CREATED BY:

Client Betterment

Role: Lead Brand Designer Idil Gozde

DISTRIBUTION:

In-App, Social, OOH, Makreting