CREATIVE DIRECTION / ANIMATION
ABOUT THE PROJECT:
As online consumers, we do not realize the type of work, detail, and precision it takes to get your package from the check out cart to your door. Genco approached us to create an explainer that could visually communicate what really went on behind the scenes of many fulfillment centers in association with FedEx. Meeting the team and visiting their warehouse really put things in perspective for us to visualize its process and complexity.
We dived in by concepting and illustrating the explainer in both abstract forms, giving the hero objects a life and character of their own through their unique journey through a click.
Having the chance to collaborate and animate to an original music composed given full creative freedom and flexibility, let us brand the piece further and really make the piece shine.
Client Genco - A FedEx Company
Studio Animal Inc.
Creative Direction Idil Gözde
Producer Nathan Voltz
Copywriter Michael Hoff
Art Direction Gavin Kosko
2D Animation Gavin Kosko, Idil Gözde, Jordan Hershel
Original Music Albert Luis Albaladejo
Sound Design Paul Zito
INTERNAL LAUNCH PRESENTATION