ABOUT THE PROJECT:

Google Feature Drops is a continuous release cadence of new Gemini AI capabilities. Google releases updates in "drops" (e.g., "Pixel Feature Drops" or "Gemini Advanced updates") rather than saving everything for one big annual launch. I worked on the Gemini Drops workstream, which is the rapid-response creative engine for Google’s AI. Whenever Gemini releases a new capability—like a faster model, image generation, or a Workspace integration—I animated the GTM visual assets that announce it to the world. My job is to take a complex technical update and instantly translate it into a benefit-driven story for social and digital channels. 

CREATED BY:

Client Google Gemini

Agency Modicum

Modicum Design Aries Wan, Rob Roan, Natasha Navasardian, Xinyuan Qu

Modicum Motion Han Lee, Jeff Gess, Van Wang, Idil Gozde, Kiron Robinson

Modicum Project Manager Christie Wong Williams

DISTRIBUTION & LOCATIONS:

SOCIAL