EDITORIAL

I work closely with our dedicated editorial team, which is committed to demystifying finance and empowering our audience through accessible, educational content. As a design lead, I play an instrumental role in elevating our storytelling capabilities through thoughtful visual communication that transforms complex financial concepts into engaging, approachable narratives. My contributions help bridge the gap between information and understanding, ensuring our educational content resonates with audiences while maintaining brand consistency and excellence across all platforms.

ABOUT THE PROJECT:

As Senior Brand Design Lead at Betterment, I oversee the holistic visual identity and brand system for a leading financial technology company, leading major marketing campaigns and maintaining brand consistency across all platforms. My role spans from creating environmental designs like office murals and company merchandise to leading digital initiatives across social media, editorial content, email marketing, and CMS systems. I translate complex financial concepts into accessible design solutions while collaborating with cross-functional teams to ensure brand excellence. Through strategic thinking and creative execution, I help elevate Betterment's brand presence and transform our mission of making people's lives better into meaningful visual experiences across physical and digital touch points.

CREATED BY:

Client Betterment

Role: Lead Brand Designer Idil Gozde

DISTRIBUTION:

In-App, Social, OOH, Makreting